Privacy Policy

Who we are

Ida provides managed business development services for businesses across the interiors industry. This policy explains how we collect, use, and protect your personal data when you use our website or services.

What we collect

We may collect:

• Contact information — name, email, phone number, and business details submitted through our contact form.
• Usage data — pages visited, time on site, and referral source, collected via privacy-friendly analytics.
• Service data — information provided during onboarding and service delivery, such as target profiles, contact lists, and project preferences.

How we use it

• To respond to enquiries and schedule calls
• To deliver our BD service
• To improve our website and service
• To send relevant updates (with your consent)

How we protect it

Your data is stored securely and only accessed by authorised team members. We do not sell or share your personal data with third parties for marketing purposes.

Your rights

You have the right to access, correct, or delete your personal data at any time. Contact us at privacy@cal.com for any data-related requests.

Cookies

We use minimal, privacy-friendly analytics (no tracking cookies).

Changes

We may update this policy from time to time. Material changes will be communicated via our website.