Case studies
Real results from real studios
These anonymised examples show how structured BD creates consistent pipeline for businesses of different sizes and sectors.
From reactive outreach to weekly momentum
Before
- Outreach happened only when the pipeline was empty
- No system for tracking who’d been contacted
- Opportunities discovered too late to compete
After
- Weekly signal monitoring catches opportunities early
- Structured outreach cadence with consistent follow-ups
- 3 qualified meetings booked per month within 8 weeks
Today
New planning application — residential, Clerkenwell
Re-engage James Chen — 14 days since last contact
Intro call with Sarah at Bloom Architects — 2pm
“We went from scrambling for leads to having a pipeline we could actually plan around.”
— London-based residential studio, 8 people
Reactivating dormant relationships
Before
- Strong network built over 15 years, but rarely leveraged
- No systematic way to stay in touch with past collaborators
- Key contacts only reached when a favour was needed
After
- Relationship briefs prepared for all priority contacts
- Quarterly touchpoints scheduled and executed
- 2 project referrals from reactivated relationships in first quarter
“We had the relationships — we just needed someone to keep them warm and spot the right moments.”
— Boutique hospitality studio, 12 people
Turning signals into meetings
Before
- Aware of planning applications but unsure how to act on them
- No process for researching developers or decision-makers
- Cold outreach felt uncomfortable and off-brand
After
- Signals filtered and qualified against target project profile
- Warm, on-brand outreach drafted and sent within 48 hours
- Conversion from signal to meeting improved by 40%
Outreach draft
Ready to sendRe: Your Clerkenwell project
Hi Sarah, I noticed your practice’s work on the Turnmill Building — the material palette is...
“The outreach feels like us — not a sales machine. That’s what makes people respond.”
— Mixed-use studio expanding into commercial, 5 people
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