Ida

How it works

A business development engine, run for you

We generate and manage opportunities. You close. Our structured process ensures nothing falls through the cracks — from initial signal detection to meetings booked.

The engine

A continuous cycle

Every week, the engine runs through the same disciplined loop.

Monitor

Scan planning portals, press, and network signals — then qualify against your target profile

Outreach

Draft and send warm, on-brand messages to the right people at the right time

Review & refine

Track outcomes, learn what works, and sharpen targeting for the next cycle

Follow up

Chase, nudge, and re-engage systematically so nothing goes cold

Cadence

What happens at each check-in

Choose monthly, fortnightly, or weekly — and here’s what each cadence includes.

Monthly

  • Full pipeline review
  • Updated target list
  • Summary of outreach outcomes
  • Priorities for the next month

Fortnightly

  • Everything in Monthly, plus:
  • Mid-month progress check
  • Adjusted outreach priorities
  • Active follow-up tracking

Weekly

  • Everything in Fortnightly, plus:
  • Weekly steering call
  • Real-time signal response
  • Pursuit shaping on live opportunities

What’s in scope — and what’s not

In scope

  • Opportunity monitoring and signal detection
  • Contact research and enrichment
  • Outreach drafting and sending
  • Follow-up management
  • Pipeline tracking and reporting
  • Regular review calls

Out of scope

  • Proposal or tender writing
  • Fee negotiation
  • Contract management
  • Design presentations or pitches
  • Client relationship management post-appointment

See it in action

Book a 20-minute call and we'll walk you through a sample delivery.