About Ida
Business development, done properly
Ida exists because businesses across the interiors industry deserve better than sporadic networking and cold lead lists. We provide a structured, relationship-driven BD engine — run by people who understand the sector.
Why Ida exists
Most businesses in the interiors industry know they need to do business development. Few have the time, systems, or inclination to do it consistently.
The result is a familiar cycle: quiet periods trigger frantic outreach, relationships go cold between projects, and opportunities are discovered too late to compete.
Ida was built to break that cycle. Not with a tool that adds to your workload, but with a service that does the work — monitoring for signals, warming relationships, and creating opportunities on your behalf.
Every workflow, cadence, and template in Ida reflects real-world BD experience in interior design. It's not a generic sales system adapted for interiors. It was built for this sector from day one.
Our approach
Operator-led
Ida isn’t a technology company that happened to pick interiors. It was built by someone who has run BD across the interiors sector — and understands the nuances of taste, timing, and relationships in this industry.
Service-first
We believe the value is in the doing, not the dashboard. You don’t need another login. You need someone who monitors, reaches out, follows up, and keeps your pipeline moving.
Outcomes over activity
We measure success by meetings booked and relationships built — not emails sent or contacts added. Every action in the engine serves a strategic purpose.
Relationship-driven
The interiors industry is a relationship business. Our outreach is warm, on-brand, and timed for when it matters. We build credibility with every touchpoint.
Meet the operator
Ida is operated by Julia, who has spent years working across the interiors sector — understanding what makes projects land, relationships stick, and pipelines grow. Ida encodes that experience into a repeatable system.
Want to learn more?
Book a call and we'll explain how Ida would work for your business.